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As part of its campaign to introduce Signature Home, a high-end package of products and services, Time Warner Cable invited artists to re-imagine its eye and ear logo for T-shirt designs -- all for a good cause.
Taking liberties with the corporate logo was the mission in creating hip T-shirts that will be sold in support of the not-for-profit organization PoPTech.
Artist Todd Diciurcio explained, "At their core, the eye and the ear collect vital data for humans, and this interpretation is really a shield and a receptor for everyone to see and enjoy and take in."
Rock-and-roll photographer Mick Rock looked past the eye and ear and saw a coiled snake.
"I’m seeing this spiral and this snake so I went for that," he said. "I didn’t think about the ear. But I’m a bit of a primitive when I’m creating."
PoPTech is a Brooklyn-based group that fosters innovators and innovation, most notably through its annual thought-provoking conferences. This year it opened its door to a number of local student ambassadors in cooperation with Time Warner Cable's efforts to foster the exploration of science, technology, engineering and math through its "Connect a Million Minds" initiative.
Leetha Filderman, the President of PoPTech, said, “The proceeds from this wonderful project are really going to enable us to expand a commitment we've already made around youth engagement and particularly with a focus on kids in New York.”
Fashion illustrator Blue Logan, who used heels and hats in his design, said rethinking a corporate symbol posed a unique challenge.
"It's difficult to take something that people know as a standard thing that they might see on a truck going past their house and turn it into something else," Logan said. "And for me that represents something interesting to turn it into something that's fun."
These limited edition T-shirts retail for $50 – and in this season of giving, 50 percent of the proceeds will go to PoPTech, helping them to enlist and support forward-thinkers.
NY1
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